Strategize your story

Gugma tailor-fits services and packages that respond to your organization’s specific needs and unique capabilities.

WHAT WE DO

Advocacy and Communications Strategy

Win your audience’s hearts and minds with Gugma PR by communicating your advocacy/policy based on a strategy and a message that connects with your stakeholders and clientele.

We craft advocacy and communications strategies through an empathic communications approach. We help organizations advance policies and causes through strategic plans that are ready for execution.

Be a story—make noise and make impact through organic conversations and landings on trusted publications.

Gugma PR has the experience, data-driven insights, and media skills needed to cut through the clutter of today’s media environment. We produce interesting stories and events to grab media attention and generate public awareness, leveraged by our diverse media network.

Audience and Data Research

Gugma PR helps organizations better understand their target audiences and leverage data-driven insights for more effective communication strategies. We provide quantitative and qualitative research to inform organizations of their policy or advocacy approach.

Identify the key opinion leaders and broadcast organizations that affect perceptions of your organization and sector.

Gugma PR gathers, sorts and reports information from broadcast media outlets and their references of your brand. We use media monitoring tools to keep up to date with various media—traditional (print, TV, radio) and digital (publications, news outlets)—and synthesize these data points to create a strategic communications plan that can help you achieve your PR goals.
Discover what social media users are saying about your brand.

Gugma PR uses social listening tools to examine what people are saying and evaluates the sentiment and tone of these messages across social media platforms (Facebook, X, Instagram). Outside the numbers, we are passionate about the qualitative evaluation of your brand’s pertinent social media discussions.

Capacity Building and Training

We build organizations’ communication skills—from connection, content creation, to distribution in various key information channels—to help them survive and thrive in the dynamic world of Philippine traditional and social media.

Be empowered with the knowledge, skills, and tools needed to enhance your communication capabilities with Gugma PR.

Up your communication game. Speak with intention and tell your story well to public audiences.

Gugma PR conducts media training to upskill spokespersons and expand their capabilities in media engagements, interviews, and brand storytelling, among others. Be a compelling, newsworthy speaker who communicates with purpose and delivers a clear message.

Media Events

We plan, organize, and execute strategic events designed to capture media attention and promote a client's message, product, or cause. We are experts in organizing press conferences, product launches, and media briefings, among others.

Make the news through Gugma PR’s planning and organization of creative but impactful media activities to promote your advocacy or policy.

Digital and Media Production

Unleash your organization’s creativity using Gugma PR materials that make your message resonate with your audience more effectively.

We create and manage various digital content, including videos, graphics, websites, and multimedia materials, to support our clients’ communication objectives and online presence.

Keep up with trends. Stay relevant by delivering humanized brand messages that resonate with your audience.

Gugma PR offers quality digital content that appeals to the algorithm of major social media platforms like Facebook and Twitter by applying keywords and viral trends. We develop content calendars composed of heavily curated materials that are personalized to your tone and engaging to your audience.