Strategize your story
GUGMA tailor-fits services and packages that respond to your organization’s specific needs and unique capabilities.
WHAT WE DO
Public Relations and Event Management
GUGMA designs and executes strategic activities and events that amplify clients’ key messages. Top media outlets like ABS-CBN News, GMA News, Inquirer, and Vogue Philippines have covered events organized by the agency.
AER-Sin Tax Coalition’s call to ‘Tax yosi, vape, and alak now!’ lands on the Philippine Daily Inquirer’s front page.
DTI-Design Center hosts the 2024 Good Design Award Philippines.
Insight-Driven Campaign Strategies
GUGMA develops campaigns grounded in research and sharpened by empathic insight. Through media scanning, social listening, and focus group discussions, the agency identifies dominant narratives, emotional triggers, and everyday realities shaping public opinion. These findings shape campaigns that inspire action from target stakeholders.
“Mas Happy ‘Pag May Equality” is the advocacy banner for the passage of the SOGIE Equality Bill. In the middle: Former Bataan 1st District Rep. Geraldine Roman addresses the media in a #HappyEquality press conference.
Jacqueline Hernandez, a Visibility Is Key fellow from Cebu City, publishes her photo essay on Rappler.
Audience-Centered Media Production
GUGMA produces tailored visual content that meets the needs of clients. The agency develops compelling visual branding for campaigns, spanning a portfolio of event highlight reels, educational video modules, and TikTok-friendly content. Each asset is crafted with a strategic focus to enhance clients’ communication needs and effectively convey their key messages.
Video reel showing various GUGMA productions.
People Development
GUGMA provides training and capacity building for advocates, changemakers, and organizations. Drawing on years of experience and with a pool of experts, the agency implements learning sessions and capacity building tailored to clients’ needs and objectives. GUGMA also actively applies its communications and public relations expertise through its Facing the Media training program.
GUGMA facilitates Facing the Media training with Supreme Court officials.
Forest Foundation Philippines held its first Interlandscape Knowledge Exchange (IKEx) in 2025.
Other Services
GUGMA engages with influencers to help boost clients’ brands. The agency holds events and activities with content creators, inviting them to find novel ways to share clients’ stories and advocacies.
GUGMA also conducts market and audience research through focus group discussions, key informant interviews, and sentiment-scanning to help clients understand their target audience and the public perception of their cause.
Left to right: Speakers Buji Babiera, Mighty Magulang, and Bonz Magsambol engage with participants at GUGMA’s “Are You for Reel?” workshop.
GUGMA mines insights from research campaigns.